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Jacob's Creek - Partner of the Australian Open since 2006

As a proud Australian brand, Jacob’s Creek continues its partnership with one of Australia’s most iconic sporting events, the Australian Open, as an Associate Sponsor and Official Wine Supplier.

Andre Agassi

The Australian Open is a pinnacle of the Australian sporting calendar and an event followed by millions around the world. Jacob’s Creek believes that it is not just the skill on the court that captivates audiences but the raw emotions that are revealed throughout the event. With a focus on the individual, tennis is an open stage of true characters. 

It is these moments in-between the tennis when we really see the stars open up; a look of joy at a loved one in the crowd, a moment of despair after a heart-thumping set, gracious in defeat, or the overwhelming pride from serving that winning point. Together we share these open moments; the cheers and tears, the devastation and the triumph, and the inspiring passion and determination of these sporting heroes.

In celebrating the true characters of tennis, Jacob’s Creek is proud to continue our three year partnership with international tennis legend Andre Agassi. Agassi has opened up with Jacob’s Creek, sharing personal stories about the life defining moments that shaped his character on and off the court, in the Open Film Series 2. These films will be broadcast during the Channel 7 coverage of the Australian Open and available on the Jacob’s Creek YouTube channel,

Jacobs Creek

As defined by Agassi, true character is about being open and always being true to yourself. At Jacob’s Creek, we have celebrated the qualities of true character for over 150 years with a passion for making great-tasting wines. As Australia's number one wine brand, with over 1.5 million glasses of Jacob's Creek enjoyed around the world every day, we invite you to open up a bottle of our Classic, Reserve, Heritage or the new Cool Harvest range. 

The popular Jacob’s Creek Wine Bar will return to the Grand Slam Oval, this year serving the Jacob’s Creek Cool Harvest range.

Jacob’s Creek Super Sunday is taking place on Sunday 20 January at the Australian Open. During Super Sunday, visitors will have the opportunity to meet celebrity chef, My Kitchen Rules judge and Jacob’s Creek Reserve ambassador, Pete Evans, who will be signing copies of his cook book and talking all things food and wine in Jacob’s Creek Open Dining. If you can’t make it to Jacob’s Creek Open Dining then head to Grand Slam Oval to sit back with a chilled glass of Cool Harvest and enjoy the live entertainment on stage. 

Jacob's Creek and the Australian Open is the perfect partnership – Australia's most popular sporting event and Australia's number one wine brand.

For your chance to win a trip to meet our Global tennis ambassador, Andre Agassi visit

For patrons over the age of 18 only. Open up Jacob's Creek responsibly.

Jacob's Creek is a trademark of Premium Wine Brands Pty Ltd. 

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